Project Description

Our Work

SKS AIRWAYS

+ VISUAL DESIGN | BRANDING

Our Work

SKS AIRWAYS

+ VISUAL DESIGN | BRANDING

THE BRIEF

The airlines industry is abuzz with newer and cheaper flights to locations around the region and the globe, but SKS Airways is opening up routes to attractive destinations within Malaysia. As a boutique airline running propeller airplanes, they are looking toward a brand identity that meets the enthusiasm of young domestic travellers and quickly captures their imaginations.

THE VISUAL TREATMENT

By adopting a bubbly energy in its branding, SKS Airways is able to stand out from the crowd and carve its own niche as an exciting domestic airline.

We’ve achieved this for them through upbeat and whimsical design elements backed by a core message that emphasizes hassle-free, on-the-go travel and fast convenience. This has given the airline a strong start as a destination-focus brand.

Valerie Dicker’s artwork combines cultural symbols with different colours and vast of materials.

Valerie Dicker’s artwork combines cultural symbols with different colours and vast of materials. The Italian-American and New York based artist specialises in photography, digital art and painting.

MERCHANT ADAPTATION