Project Description

Our Work

GMBB

+ TACTICAL CAMPAIGN | BRANDING

Our Work

GMBB

+ TACTICAL CAMPAIGN | BRANDING

THE BRIEF

Nestled within the bustle of life in Kuala Lumpur, GMBB is a creative retail center for those seeking to explore the growing regional arts and culture scene. The challenge is to clearly define its purpose and to nurture life into its space. We ask how we can package this unique retail brand as an engaging experience for the Malaysian market: for shoppers who are simultaneously used to the classic shopping mall model and eager for fresh new experiences in retail.

THE CAMPAIGN – SOUK RAYA

The aim of the collaborative campaign between Souk Raya and GMBB is to go a step higher than tried and true Ramadan events. Taking a page from the luminous souk markets of Central Asia, we witness over 50 creative vendors tout their wares at the Good Market bazaar; a host of interactive workshops, shows, and competitions are held to engage, develop, and enrich the GMBB community.

Besides the creative activities of the Good Market, a Ramadan bazaar also takes place throughout the Muslim holy month.

There is nothing quite as characteristic of Ramadan celebrations in Malaysia as the familiar delicacies bought and readied before the sun sets, and food trucks set up for a week at GMBB to offer just that.

SOUK RAYA

The fashion-forward campaign for Ramadan-Raya has amassed a large following (over 1,500 on Facebook) since emerging in late April 2019, especially with a fashion show as a strong start.

VIDEO PRODUCTION & ANIMATION

A hallmark of the Souk Raya campaign is its Raya fashion à la mode. The key pieces of clothing and accessories from featured brands in the campaign come into the spotlight in our promotional video. 

Food truck brands also draw our attention to Souk Raya as we feast our eyes on mouth-watering close-up promos from Satay Warrior, Penyet Street, Dnor Qomar Pasta, Annaj Foodtruck, and Mango Shack.

VIDEO PRODUCTION & ANIMATION

A hallmark of the Souk Raya campaign is its Raya fashion à la mode. The key pieces of clothing and accessories from featured brands in the campaign come into the spotlight in our promotional video. 

Food truck brands also draw our attention to Souk Raya as we feast our eyes on mouth-watering close-up promos from Satay Warrior, Penyet Street, Dnor Qomar Pasta, Annaj Foodtruck, and Mango Shack.

SOCIAL MEDIA CONTENT