Project Description

Our Work

DOT2DOT

+ LOVE BEYOND SIGHT
+ CSR STRATEGY

Our Work

DOT 2 DOT

+ LOVE BEYOND SIGHT
+ CSR STRATEGY

THE BRIEF

The challenges faced by those with severe visual impairments are not widely understood by the public. There is a need to to shed light on stories from the blind community and designing social initiatives that celebrate their lives, particularly to bridge the gap between them and those who know and care for them.

THE SOLUTION

The collaborative effort between Tang’s Art, SOCO, and the Malaysian Association for the Blind (MAB) resulted in the creation of a greeting cards series printed in braille — the first of its kind in Malaysia — that helps connect people with their blind family, friends, relatives, and colleagues.

Tasteful visual designs accompany profound messages in braille in the Dot 2 Dot: Love Beyond Sight greeting cards series.

As a corporate social responsibility (CSR) initiative, Dot 2 Dot stands not only via the design of a special gifting idea but also out for going above the conventional ways of supporting the blind community by empowering them through stories defined by the concept of Love Beyond Sight.

LOVE BEYOND SIGHT

The concept highlights the importance of those affected by blindness to those around them, be it loved ones or people in their work circles: even when they are out of sight, they are not out of mind. They are seen, acknowledged, and celebrated for the roles they play in society and other people’s lives.

VIDEO PRODUCTION

The promotional video of the CSR initiative carries a message of optimism and gives weight to the triumphs of folks in the blind community. They are recognized for their success as professionals in various industries, and the Dot 2 Dot greeting card series is how people can honor them for making a positive impact in society.

VIDEO PRODUCTION

The promotional video of the CSR initiative carries a message of optimism and gives weight to the triumphs of folks in the blind community. They are recognized for their success as professionals in various industries, and the Dot 2 Dot greeting card series is how people can honor them for making a positive impact in society.

SOCIAL MEDIA CONTENT